here was a time when sports betting took place before the kickoff or the first serve of a match. Punters would bet on the outcome beforehand and then wait to see if they won or lost. How quaint and antiquated that all sounds today in the era of in-play betting that has totally changed the sports betting landscape forever.
Live betting is now available at all reputable online bookmakers on such a wide variety of sports events that it makes the old head spin. Do you want to bet on Australian football or perhaps volleyball is more your speed? It matters not because betting in-running is available on all these sports and more.
Simply go to the live betting diary section at your favourite sports book and you will see that all the popular sports are featured as well as the Polish volleyball league featuring today's classic encounter between Fart Kielce v PGE SKRA Belchatow (I kid you not), and if the Fart Kielce lads jump out to a hot start you can be sure those odds will be trimmed instantly thanks to a sophisticated algorithm that constantly adjusts the odds as the game is being played.
Of course in play betting is more popular and incredibly well suited to sports like football where betting on the final score, total goals scored, the next goal, and the final result are all hugely popular in-play betting markets.
Live betting started to gain traction thanks to the sports betting exchanges like Betfair where the odds were adjusted by other punters. But it didn't take long for giant UK bookies like Victor Chandler to cotton on to the value of these markets and they automated the process so that mathematical equations adjust the odds on the fly. As a result we now live in a wonderful world where it is possible to bet on Wimbledon matches as they unfold, or whether the next putt will be holed at the US Masters. In fact live betting markets are available on a plethora of possible outcomes in sports like tennis, golf, and of course football.
One can even bet in-running on horse racing, which is particularly heart-pounding with National Hunt races as one can well imagine. The ability to bet on an event once it has already started is a vital tool for professional or high roller sports bettors, since it is the perfect vehicle to hedge existing positions or fight your way out of a hole. A bet is now never lost until the final whistle or the handshake on the 18th green as the shrewd fan will have her chances to restructure her position on any game. Makes you think doesn't it